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| 1:200 JAL Samantha Thavasa Jet model. Image by JALUX. |
[Update 2: JALUX Blog has added more photos of the cookies]
[Update: Added aircraft registration number and routes it will be deployed on]
Japan Airlines (JAL) and Samantha Thavasa have teamed up in order to help Samantha Thavasa to boost its brand recognition in Japan. The Samantha Thavasa logo will be printed on the fuselage of a JAL 777-200 (JA8983), the headrests, and paper cups. This will be mainly used on flights between Haneda and Chitose, Fukuoka, and Itami.
JALUX will have a couple of special items go on sale on Feb 8 2011 to celebrate this collaboration between JAL and Samantha Thavasa. Below are the items.
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| Navy tote JAL's Eco Sky logo. JPY 2,000 (tax included). Image by JALUX. |
Navy tote JAL's Eco Sky logo. Big enough to carry A4 size books. JPY 2,000 (tax included). Part of the proceeds from sales will be donated for environment protection activities.
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| Pink tote with cookies. JPY 2,000 (tax included). Image by JALUX. |
Tiny cute pink tote with cookies. Good for putting wallet or use as a bag inside a bag. JPY 2,000 (tax included)
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| 1:200 model of JAL Samantha Thavasa Jet. JPY 5,250 (tax included). Image by JALUX |
Also there will be a shopping campaign. JAL domestic flight passengers can enjoy a JPY1,000 yen discount when they spend JPY10,000 at Samantha Thavasa stores.
JAL will also launch a special site for this collaboration work. The site will be active from Feb 7 2011. For more detail and information for future collaboration, you can visit: http://www.jal.co.jp/st/ (active from Feb 7 2011)
For more information of this JALUX campaign and special items, you can refer to JALUX website: http://www.jalux.com/cgi-bin/news/news.cgi?number=690 (Japanese Only)
JALUX Blog has added a couple more pictures of the cookies in pink tote. For more pictures, please visit: http://www.jalux.com/blog/2011/01/post-112.html
Additional Source: Haneda Keizai Shimbun
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