JAL supports Food Nippon Action with rice cookies

Japan Airlines will launch a new product to support Food Nippon Action, which is a movement to improve Japan's food self sufficient rate. This time JAL will cooperate with Mon Chou Chou to market a cookie made from domestically produced rice flour. Mon Chou Chou is a Osaka based pastry store. This is not the first time JAL works with Mon Chou Chou. In fact, JAL is serving some of Mon Chou Chou's products on flights between Kansai and Honolulu and Bali.

Back to the cookies. These special cookies are made from 50% domestically produced rice flour. That's why they will have extra moisture...(does that mean we can't tell if the cookies are stale? LOL). The product will go on sale on March 1 2010 at the Blue Sky stores in selected airports. JAL will also serve the cookies at Haneda Sakura lounge between March 1 and 14 2010.



(Pictures Source: Blue Sky website)

The sample tasting period at Haneda is too short, why not put this as part of the regular menu? Probably because these cookies are too expensive? They are sold in boxes of 5 at 892 yen (tax included). So they are USD 2 each (USD1.8 with my 10% off discount)...And look at how tiny they are! Even though I didn't like the "special" rice flour bread, I might buy a box of these next time I stop by Japan...For details of the cookies, you can refer to Blue Sky website (in Japanese)

Related Posts:
Hokkaido rice in JAL domestic first class
JAL supports Food Action Nippon