JAL joins eco-point system

Japan Airlines will be joining Japan's eco-point system starting July 1 2009. Consumers in Japan will be able to use their eco-point to exchange for JAL travel certificates.

Eco-point system is a program to encourage consumers in Japan to purchase government approved environmental friendly electronic appliances including refrigerators, air conditioners and televisions. Consumer can earn eco-points if they purchase the appliance between May 15 2009 and March 31 2010. The eco-points can be use to redeem different different goods and services until March 31 2010. As a socially responsible company, JAL provides support of this program. JAL will launch a website to outline the details of the redemption process on July 1 2009. Looks like the JAL travel certificate can be exchanged in a unit of 1000 yen.

For detail, you can refer to JAL eco-point website (link won't work until July 1 2009 and probably is Japanese only too)